The Message is The Medium

The Message is in the Medium is a new arts movement created by Societás, in partnership with Medium Magazine and our friends and colleagues to bring the world’s visual and audio arts students, graduates and professionals together behind humanitarian and environmental issues to help communicate messages and information on climate change, natural resource depletion, species extinction, pollution and poverty.

A campaign to inspire the masses and help change citizen behavior through the creative mediums. A chance for artists, musicians, filmmakers, writers, poets and designers to utilise their talents for the common good.

The Messages will include Climate Change, Species Extinction, Natural Resource Depletion and other environmental and social issues.

The Mediums will include the full spectrum of the arts including Music, Film, Art, Digital Media, Design, Poetry and Writing.



The Message is The Medium panel are:

Jules Peck - author of Citizen Renaissance

Laurie Cansfield Publisher of Medium Magazine

Melissa Sterry CEO, Societás

Ciaran Mundy Director One World Wildlife

Lucian Tarnowski Director of Take Heart India

Cyndi Rhodes Founder of Worn Again and Anti Apathy

David North Editor of Sustained

Marc De ‘eath Publisher of Sustained

William Shaw RSA Arts & Ecology

Julia Forster author and Schumacher UK Council member

Caleb Klaces poet, founder of LikeStarlings

Joanna Yarrow founder Beyond Green



The Message is The Medium launch project will be a National poetry competition. Citing Alan Brownjohn’s Poem ‘The Last Rabbit as an example of a poem with the ability to inspire action on critical environmental issues we are inviting the nation’s poets to pen a poem of our times, which explores one or several of the environmental issues we face.

The poetry competition will be open to adults aged 18 and over. Poets will be invited to pen a poem to The Message is The Medium competition brief, which will be announced soon. Having penned their poem, entrants must submit a short film of themselves reading their poem stating the name of their poem and their name at the start of their film. They must then load their video onto YouTube.com, and if they wish other social media sites (i.e. MySpace.tv) and email the link to their video on YouTube.com and a Word document version of their poem, with their name, address, date of birth, email and phone number to us. The entry email address will be disclosed when we announce the poetry competition brief and entry deadline.

The winning entries will be published in the following magazines and websites: Medium Magazine, Sustained, LikeStarlings and on the Societás blog, amongst other titles.

The Message is The Medium website will launch at http://www.messagemedium.org soon.

Where did the inspiration for The Message is The Medium, otherwise known as M=M, come from? The sustainable arts movement was inspired by the Alan Brownjohn poem 'The Last Rabbit'.

Want to support The Message is the Medium? Drop us a line at Societás. We are still looking for further media partners, prizes and supporters!

Keep up to speed with M=M's latest updates on the Twitter page by clicking on the link below.

http://twitter.com/mequalsm